When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another – even in the same industry.
In the article below I [...]

Pros: Newspapers target a large audience, make geographic targeting possible, provide split-run testing ability, and offer immediate exposure.
Cons: Newspapers are cluttered and print with poor quality reproduction, most ads focus on sales and promotions (rather than branding), and they have a very short shelf-life.