Focusing your marketing on specific niche groups is not only to increase the effectiveness of your campaigns, it is just good business practice. I have consulted many companies that unnecessarily market to large segments of people and get poor conversions (and wonder why). By channeling your efforts and directing the messages to smaller niche groups, [...]

Conventional wisdom says that if your Web pages appear outside the first few responses on a search engine, most people will miss you. The chart below, however, explores an exception to that rule – the niche searcher.
In this case, niche searchers were industrial engineers – who often find themselves forced to dig deep into [...]

Start with a market niche, but choose your focus carefully. Taking into account your greatest strengths, weaknesses and your available resources. What makes you unique? How are you different from anybody else out there? Keep the answers to these questions in mind throughout the formation of your goals, plans, and strategies.