A press release is not an advertisement and should not overtly attempt to sell your product or service. Instead they give the media what they want, a story. A press release should provide: the Who, What, When, Where and How that uses your products or services in a story format. Try to include some emotions [...]

When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another - even in the same industry.
In the article below I [...]

Pros: Press releases can establish solid credibility, they often lead to reprints which extend the story life, can be used as marketing collateral, and they can often drive traffic to a website.
Cons: Press releases offer no guarantee that your story will be syndicated, often require a long lead time, and they do not provide total [...]

Rumor can be a major issue online when it comes in competition with the truth. Most webmasters are not out purposely posting maliciously lies and disinformation, but sometimes they can be wrong. When a website has published inaccurate information about you or your company, it is best to calmly and directly present them with accurate [...]

Keep a continual eye on what is said about your company online. Getting criticized by an unhappy customer online - in front of the whole world – can quickly become a PR nightmare. Periodically search for your company name online and see what is being said. When necessary join forums and enter into discussion with [...]