A press release is not an advertisement and should not overtly attempt to sell your product or service. Instead they give the media what they want, a story. A press release should provide: the Who, What, When, Where and How that uses your products or services in a story format. Try to include some emotions… Read the rest
When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another – even in the same industry.
In the article below… Read the rest
Pros: Press releases can establish solid credibility, they often lead to reprints which extend the story life, can be used as marketing collateral, and they can often drive traffic to a website.
Cons: Press releases offer no guarantee that your story will be syndicated, often require a long lead time, and they do not provide… Read the rest
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