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800 Numbers Get Noticed

July 5th, 2010 | Daily Marketing Tips | Written by zacheos | 0 Comments

Placing an 800 number on your marketing collateral and advertisements can get you noticed by as many as 20% more people. Generally speaking, nearly twice as many people will respond to a 800 number as compared to a local number. I recommend writing your 800 number in a large font and placing it in the… Read the rest


Creating Effective Direct Mail

February 10th, 2009 | Lead Generation | Written by zacheos | 0 Comments

I run into a lot of companies that tell me they have tried direct mail and that “it didn’t work.” This makes me curious and I have to wonder why their results did not live up to their expectation.

I have personally managed direct mail campaigns that generated as high as a 15% response rate.… Read the rest


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