Your prospects are the pipeline that often feeds new blood and profits into your business. Without prospects, you are left relying solely on your existing base of customers. Wait, stop for a moment. Have you considered your existing customers for new prospects? If your answer is no, then you need to understand that some of [...]

It worked in grade school, high school and college and it hasn’t gone out of style for sales and marketing. Brainstorming takes the collaborative efforts of a group and puts them into a space where all can review them and come up with the best of everyone for sales and marketing plans and projections.
Because the [...]

Did you know that customer success stories are some of the best ways to gain a competitive edge in sales and marketing strategies? It’s true! From press releases to website posts and every marketing idea in between, the stories of customers’ successful use of your products or services are one of the best tools to [...]

If just the idea of cold calling sends shivers down your spine, here’s some good news. You can create a simple approach that makes your outbound cold calls highly productive. The key is to make sure that you have the proper context for the calls. For example:
Qualify your prospect first. Your sales team will thank [...]

Your marketing plan is the documented methods and procedures that you plan to use to measure your sales and to track your marketing success. This should be reviewed on a monthly basis but can be done on a weekly basis as well to ensure that your marketing efforts are on the right path. It is [...]

Making an effective sales presentation is still regarded as one of the most successful ways to get a sale. If your presentations have been getting less than favorable outcomes, here are some tips you can use for your next presentation:
Tell a thought-provoking story. This creates a lasting image in their minds, even if they don’t [...]

It may be one of the most valuable methods of selling on the market today yet at the same time it may be one of the most underutilized and overlooked methods: voice mail. Many people are under the misconception that voice mail is a waste of time. Quite the contrary, using a valid and professional [...]

You see your sales people doing their job, you know they’re out and about trying to work their magic but at the end of the day, your sales team just doesn’t seem to be performing as well on the books and you’re left wondering what’s wrong. If this sounds like you, it may be that [...]