Americans everywhere are looking for savings and they are turning to the Internet to do it. With people performing cost-conscious searches such as “best deal on ____” “discounted ____,” “cheap____,” or “lowest price on ____”, now is your chance to tap into an emerging group of searchers – the budget minded. Proper optimization of both… Read the rest

From an SEO perspective, it is very important to have a variety of links aiming at as many pages within your site as possible. When your site has lots of deep links, search engines assume your site has great content and people want to link to it naturally. If all your incoming links point to… Read the rest

Conventional wisdom says that if your Web pages appear outside the first few responses on a search engine, most people will miss you. The chart below, however, explores an exception to that rule – the niche searcher.

In this case, niche searchers were industrial engineers – who often find themselves forced to dig deep… Read the rest

Using Google Trends, you can compare the search traffic for your industry’s main phrases. Google Trends also displays data on how often specific topics appear in the news. It can even tell you which geographic regions have searched for phrase the most often.

This data can tell you a lot about your industry and… Read the rest