Let’s face it, whatever your business is, no matter what goods or services you may offer, there is no question that you must have customers. Whether you are just starting out as a new franchise or a well established business with branches around the world, your customer base is what makes the difference in your [...]

We have all head the saying, “It takes money to make money.” In marking that could not be more accurate. If you refuse to spend on marketing, how do you expect your business to grow? I recommend that clients change their perception of marketing spending and think of it as investing rather than as spending. [...]