When you develop a marketing campaign, a careful consideration of the available marketing outlets must be part of your plan. Every media outlet comes with its own individual pros and cons. A great marketing option for one company may not be good for another – even in the same industry.
In the article below I [...]

Pros: Yellow Pages appeal to “ready-to-buy” consumers, are relatively inexpensive, offer a long shelf-life, and provide easy results tracking.
Cons: Yellow Pages have very long lead times, ads are always positioned directly next to the competition, and creatively in ads is limited.